The Real Reason for Pets
Powered by science, driven by love
The Real Reason is a movement created by the Human Animal Bond Research Institute (HABRI) focused on improving lives through informed, supported, and inclusive pet ownership.
HABRI is connecting impactful scientific research on the mental, physical, and social health benefits of pets, with what we already know in our hearts: bringing home a pet can change your life.
The science
Decades of research show the positive impact pets have on our health.
The love
The data gives us scientific insights, and the moments we share with our pets fill in the rest.
Take home your next love
Amazing pets of all kinds are out there practicing their ‘take me home’ faces. Go say hi. You might just meet your match.
Share the love with our partner toolkit
Everything you need to spread the word lives here. Download our campaign materials and bring this positive message to your community.
FEtch more pet resources
We know how good pets are for us, so let’s take great care of them. Explore helpful resources about pet ownership and care.
Keep up with the movement
Stay connected to stories that matter.
Join thousands sharing their real reasons for getting a pet.